NIKE
Just Rose
Proactive idea
The year 2025 marks the twenty-first anniversary of the first collaboration between fashion brands, which was Kenzo x HM, and modern times need modern designers. All brands are aware of this.
But at Nike, you simply can't be like everyone else, no. You have to stand out.
We created the first collection, with the good taste of the world's first haute couture designer: Rose Bertin, the woman who was Marie Antoinette's dressmaker.
She is no longer alive, but her art is.
AI helped us create this unique collection, including images of paintings from that era in the reference, resulting in a unique outcome.
role: copywriter