JAVIER DELGADOCopywriter | Content Creatorinformación
[the goal is nothing, the movement is everything]8689—47

HEINZ 



Heinz Autorunz




Contest idea

Heinz wanted gamers to enjoy its products, but there's a problem: gamers can't stop to eat while they're playing online, because if they stay still for too long, they get kicked out of the game.

So, for this idea, I tapped into my inner gamer and came up with the following:

AutoRunz is a new cap that, when attached to the Heinz bottle and placed on top of the keyboard, will press the necessary keys to keep your character running so you can take a break to eat Heinz. So now you know, the next time you see red, it won't be your character's blood, but your favorite ketchup on your favorite food.

Role: Copywriter