BURGER KING X DISNEY
The Gift is Playing
When Burger King and Disney decided to collaborate, we realized that with Disney, whether you are a parent or a child, the real gift is playing.
Role: copywriting and social media
BED SETS
Personal Project
This project accompanies one of my biggest hobbies. The idea came about when I broke my knee dancing and realized I wouldn't be able to DJ for a while. I adapted my setup and created BED SETS.
I got pretty good results on social media, with over 20k views for the campaign and a reach of over 120% more than the account.
@noot.nootdj
ZISSOU
Production company
When I finished my work at DAVID, I decided to explore the production side of advertising, and I joined ZISSOU. They define themselves as:
"Our company culture is about finding directors who are different from us, who think, act, and approach things in a way that we don't. We believe that the best time to innovate is now. The rules have changed, opening up endless opportunities for branded content."
I worked as a production assistant, creative director, and content creator for social media on several of the production company's projects.
Role: Production assistant, copywriter, and content creator
CULTO KEBAB
Culto Kebab
Freelance | Content Creation
Culto Kebab is a kebab restaurant that opened in Madrid with the premise of being the real Berlin kebab, and with that they associated it with a very Berlin aesthetic.
They contacted me to take the first steps in social media alongside the branding team and to create content and upcoming campaigns. During my time there, I was able to be very involved in social media and present 360 campaigns.
(I leave here a example of doc of a campaing. It´s so reduced because NDA things u know)
IG: @CULTOKEBAB
rol: First Steps and Content Creator
NIKE
Just Rose
Proactive idea
The year 2025 marks the twenty-first anniversary of the first collaboration between fashion brands, which was Kenzo x HM, and modern times need modern designers. All brands are aware of this.
But at Nike, you simply can't be like everyone else, no. You have to stand out.
We created the first collection, with the good taste of the world's first haute couture designer: Rose Bertin, the woman who was Marie Antoinette's dressmaker.
She is no longer alive, but her art is.
AI helped us create this unique collection, including images of paintings from that era in the reference, resulting in a unique outcome.
role: copywriter
GOOGLE FONTS
Lorem Ipsum Stories
Contest idea
What if I told you that Lorem Ipsum means:
“No one loves pain for its own sake, seeks it out and wants to have it, simply because it is pain.” Yes, I know, you thought this text we always use as filler was just a simple text, but no. We will replace the famous “Lorem Ipsum” with real stories, from real people, about real pain. We will use that space to turn it into a medium where people can discover testimonies from people who are suffering serious human rights violations.
Now, when you select a font and place the Lorem Ipsum, you will see these stories, with only one goal: to make the world aware.
Role: copywriter
HEINZ
Heinz Autorunz
Contest idea
Heinz wanted gamers to enjoy its products, but there's a problem: gamers can't stop to eat while they're playing online, because if they stay still for too long, they get kicked out of the game.
So, for this idea, I tapped into my inner gamer and came up with the following:
AutoRunz is a new cap that, when attached to the Heinz bottle and placed on top of the keyboard, will press the necessary keys to keep your character running so you can take a break to eat Heinz. So now you know, the next time you see red, it won't be your character's blood, but your favorite ketchup on your favorite food.
Role: Copywriter
INFO
I'm Javi, CC and Creative Copywriter. I think I'm like that summer smoothie where you put everything you like in the blender and end up with a result you love.
A mix of many different things that specifically define who I am as a creative person.
I think quickly with a mind that is supposedly lazy because I am Andalusian, I create creative content on social media, and I feed off memes and news every day. I have a shared child called soluto.studio. And sometimes I put on a mask and you can hear me playing music at your favorite club.